Phase 1 Benchmark Universe
Companies
Phase 1 covers publicly traded companies. Corporate identity, listing status and asset ownership are recorded before an Internet property enters the registry.
Amazon.com, Inc.
Consumer Discretionary · US
Company market value
$2.18T
URLX Fair Value™
$1.82T
Alphabet Inc.
Search & Advertising · US
Company market value
$2.10T
URLX Fair Value™
$1.52T
Walmart Inc.
Consumer Staples · US
Company market value
$640.00B
URLX Fair Value™
$567.77B
Microsoft Corporation
Information Technology · US
Company market value
$3.12T
URLX Fair Value™
$455.28B
Uber Technologies
Mobility Marketplace · US
Company market value
$140.00B
URLX Fair Value™
$231.40B
Netflix, Inc.
Communication Services · US
Company market value
$380.00B
URLX Fair Value™
$227.91B
Booking Holdings
Travel Marketplace · US
Company market value
$120.00B
URLX Fair Value™
$131.60B
The Home Depot, Inc.
Consumer Discretionary · US
Company market value
$380.00B
URLX Fair Value™
$103.58B
PayPal Holdings Inc.
Financial Services · US
Company market value
$72.00B
URLX Fair Value™
$96.93B
Target Corporation
Consumer Staples · US
Company market value
$62.00B
URLX Fair Value™
$91.12B
Expedia Group
Travel Marketplace · US
Company market value
$18.00B
URLX Fair Value™
$72.42B
NIKE, Inc.
Consumer Discretionary · US
Company market value
$112.00B
URLX Fair Value™
$70.79B
Baidu Inc.
Search & Advertising · US
Company market value
$31.00B
URLX Fair Value™
$66.35B
DoorDash
Delivery Marketplace · US
Company market value
$60.00B
URLX Fair Value™
$66.27B
Best Buy Co., Inc.
Consumer Discretionary · US
Company market value
$17.00B
URLX Fair Value™
$65.99B
Intuit Inc.
Financial Services · US
Company market value
$175.00B
URLX Fair Value™
$64.86B
Costco Wholesale Corporation
Consumer Retail · US
Company market value
$380.00B
URLX Fair Value™
$62.13B
NAVER Corporation
Search & Advertising · US
Company market value
$22.00B
URLX Fair Value™
$56.32B
Nebius / Yandex (illustrative listing)
Search & Advertising · US
Company market value
$9.00B
URLX Fair Value™
$41.13B
Fidelity Investments (illustrative listing)
Financial Services · US
Company market value
$18.00B
URLX Fair Value™
$33.70B
Charles Schwab Corporation
Financial Services · US
Company market value
$130.00B
URLX Fair Value™
$27.16B
Spotify Technology
Audio Streaming · US
Company market value
$55.00B
URLX Fair Value™
$26.79B
The Walt Disney Company
Communication Services · US
Company market value
$205.00B
URLX Fair Value™
$26.63B
JPMorgan Chase & Co.
Financial Services · US
Company market value
$620.00B
URLX Fair Value™
$25.68B
Progressive Corporation
Financial Services · US
Company market value
$95.00B
URLX Fair Value™
$19.32B
Bank of America Corporation
Financial Services · US
Company market value
$300.00B
URLX Fair Value™
$16.12B
The New York Times Company
Publishing · US
Company market value
$9.00B
URLX Fair Value™
$14.50B
GEICO (Berkshire Hathaway, illustrative)
Financial Services · US
Company market value
$880.00B
URLX Fair Value™
$12.82B
McDonald's Corporation
Consumer Discretionary · US
Company market value
$210.00B
URLX Fair Value™
$11.24B
Zillow Group
Real Estate Media · US
Company market value
$18.00B
URLX Fair Value™
$10.53B
Tripadvisor Inc.
Search & Discovery · US
Company market value
$2.00B
URLX Fair Value™
$9.14B
Kohl's Corporation
Consumer Retail · US
Company market value
$2.20B
URLX Fair Value™
$6.91B
DuckDuckGo (illustrative listing)
Search & Advertising · US
Company market value
$800.00M
URLX Fair Value™
$5.52B
Fox Corporation
Broadcast Media · US
Company market value
$15.00B
URLX Fair Value™
$2.71B
trivago N.V.
Search & Discovery · US
Company market value
$500.00M
URLX Fair Value™
$2.43B
Overstock.com Inc.
Consumer Retail · US
Company market value
$1.10B
URLX Fair Value™
$2.21B
The Coca-Cola Company
Beverages · US
Company market value
$270.00B
URLX Fair Value™
$749.95M
EverQuote
Insurance Marketplace · US
Company market value
$700.00M
URLX Fair Value™
$595.90M
Procter & Gamble
Consumer Goods · US
Company market value
$380.00B
URLX Fair Value™
$548.12M
LendingTree
Financial Media · US
Company market value
$900.00M
URLX Fair Value™
$438.05M
QuinStreet
Performance Marketing · US
Company market value
$600.00M
URLX Fair Value™
$94.50M
BestTexasRoofers (Hypothetical Example)
Local Services · US
Company market value
N/A
URLX Fair Value™
$11.80M