Methodology URLX-FV-0.1 · development
Valuation Analysis — booking.com
Every step below is computed by the valuation service from the stored measurement. Nothing on this page is a hand-entered number.
URLX Fair Value™
$131,601,600,000
Low estimate
$98,701,200,000
Base
$131,601,600,000
High estimate
$164,502,000,000
Calculation trace
Monthly revenue (input)$1.90B
Annualised revenue$22.80B
URLX Score™80
Base multiple5.20×
Revenue growth+11.0%
Growth adjustment1.11×
ConfidenceMEDIUM
MethodologyURLX-FV-0.1
URLX Fair Value™ over time
URLX Fair Value™Company Market Reference
Score components
Traffic81
Revenue86
Growth73
Engagement71
Digital Strength80
Business Quality85
Methodology notice
URLX-FV-0.1 is an initial transparent prototype methodology used for engine development. It is not a validated financial valuation model. Booking Holdings's market capitalization is a reference point only, not a market price for booking.com.
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